Hello Fresh Meal Kit - Review by a Registered Dietitian
I’ve tried another meal kit for you! This time the old classic - Hello Fresh. One of the originals in the space. But does it live up to the hype?
Disclaimer: I was not paid for these reviews, or given free product.
Overview:
Hello Fresh is a meal kit delivery service. To be honest, I can’t tell their “theme” or what they stand for. Their “about” page was just an FAQ on ordering. But it seems like they are targeted at everyday folks who like familiar foods. There are mostly pretty classic foods available. Burgers, pasta, tacos, flatbreads. Not much too out of the ordinary or exotic, which could be a pro or a con.
Nutrition wise - some of the meals were pretty good. But many top around or over 1000 calories per serving, which is going to be too many for most people, and certainly those trying to lose weight. Lots of carbs, some meals had enough vegetables and some did not.
When you look at my selections below, note that I tended to choose the healthiest meals available for that week so it is a bit skewed in that direction. Many I did not select were pretty high in fat, carbs and sodium and low in fiber.
Price Breakdown:
Specifics: 4 meals for 2 people, with no discounts was $81 after shipping. $10/serving.
Shipping is $9 per order, no matter the size of the order. This isn’t really spelled out and is hidden in the back. Even with google - I couldn’t find anything. It looks like it used to be included in the base price, but isn’t anymore.
Add ons:
Several meals each week were “gourmet plus” with an extra charge between an extra $7-$15 per serving. Usually this was around 3 of the 26 meal options. We upgraded to the duck once, but I would not say it was worth the extra $18 we paid to do so.
They have a few ready to bake/eat items (pizza, salad, soup, sandiwches, egg bites) as well as sides like bread and some desserts.
Pre cooked proteins are also available to add to your order.
Ordering Process and Menu
The menu was pretty basic. 26 options, 3 of which were an extra cost per serving as “gourmet” and 7 vegetarian. No customization of proteins like Sunbasket or some other services offer. What you see is what you get.
Most options had pasta or a bun or rice or potatoes. Generally American fare, with nothing more exotic than a tex-mex taco. This can be a positive or a negative depending on your food preferences.
Vegetarian/Vegan? 7 vegetarian options. Don’t count on many vegan ones. No tofu or vegetarian proteins available.
Gluten Free? Some gluten free options, but you would be pretty limited in your choices
Dairy Free? Most meals have dairy in the form of cheese or sour cream but it could be left off.
Most ingredients are not organic, which is reflected in the lower pricepoint compared to some other services.
Skipping weeks is pretty easy. I tend to skip all future weeks so that I don’t get surprised by a charge and order I didn’t expect. Canceling the service was easy too, although they kept emailing me after and I think I’ll get advertisements in the mail for eternity.
Menus are available to select almost 2 months in advance so you could easily place your orders for many weeks at once and then be set for a while.
Packaging
As always - there is a lot of packaging. Standard with any meal kit service unfortuantely
Each ingredient comes in its own little plastic bag with the name on the label
Each meal comes in its own paper bag
Then there’s the gel ice packs that are starting to stack up.
Then the insulation that you can’t send back to be reused.
That’s all inside a cardboard box.
So far everything has been fresh though out of the two boxes we got. No complaints there!
Ease of Cooking:
Large recipe cards accompany the meals with lots of pictures. Meals take a lot longer than advertised to make - always at least double the time.
That was probably my biggest complaint - meals took a long time to prep and were usually pretty basic stuff. It didn’t feel like the payoff was worth all the time spent.
Grading Time!
Customization…….D
Delivery/Packaging…….C
Nutritional Value…….C-
Price…….$10/serving (inc shipping)
Flavor…….C
Texture…….A
Ease of Cooking…….C+
Meal Variety…….B-
Final thoughts: It was ok. We almost didn’t order the 2nd box but since we had a discount on it we did anyway. Price is pretty good as far as these services go.
However the meals took a long time to make (at least 30 minutes, often 45) and the nutritional value was not very high. Lots of carbs in the meals, and not as many vegetables as I would prefer. Flavoring leaned heavily on oil and sugar which is not ideal from a nutrition perspective.
We also prefer more varied/exotic flavors, so this wasn’t the box for us.
This would be a great box for a family or couple who doesn’t like any exotic flavors and has the time to cook but doesn’t want to plan weekly meals.